Resume

Work Experience

Director: Digital Content & Strategy 05/20-present

Foothills Sports Medicine Physical Therapy, Phoenix, Arizona

  • Manage all high-level digital marketing initiatives, reporting directly to owner and CEO
  • Lead digital marketing team with 1 direct report
  • Develop and execute local SEO and reputation management initiatives resulting in a 10% increase in reviews in just one month
  • Manage all 3rd party agency relationships, including PPC, Facebook, and WordPress development
  • Develop, manage, and implement editorial and email marketing calendars
  • Manage content for 3 websites using WordPress
  • Create automated email campaigns based on user behavior in Reach
  • Create cross-channel campaigns to promote products, improve discoverability and reach customers in all stages of the funnel
  • Manage video marketing content based on YouTube analytics data
  • Perform regular SEO and competitor research using Ahrefs and SEMrush
  • Art direct all video and photo shoots
  • Manage marketing team annual budget of $1M

Marketing Director / Marketing Team Leader 09/19-present

Fairytale Brownies, Phoenix, Arizona

  • Serve as marketing director reporting directly to founder and owner with 4 direct reports
  • Manage all print, digital marketing and merchandising strategy and execution 
  • Manage all 3rd party relationships, including PPC, Facebook, catalog circulation and more
  • Develop, manage and implement editorial and email marketing calendars
  • Create automated email campaigns based on user behavior in Bronto
  • Manage Amazon presence and advertising
  • Create cross-channel campaigns to promote products, improve discoverability and reach customers in all stages of the funnel
  • Manage marketing team annual budget of $2.5M

Content Marketing Manager 02/15-09/19

IncStores, Mesa, Arizona

  • Manage content marketing team with 2 direct reports
  • Manage all content, social media and email marketing strategy and initiatives
  • Manage content for all 4 websites using a CMS
  • Create regular blog posts for FlooringInc.com/blog using WordPress resulting in 89% traffic growth YoY 
  • Create and build email content, automated campaigns and segmentation in InfusionSoft (Keap) 
  • Develop, manage and implement editorial and email marketing calendars
  • Manage video marketing content based on YouTube analytics data
  • Perform regular SEO and competitor research using Ahrefs and SEMrush
  • Art direct all video and photo shoots
  • Manage freelance contributors
  • Coordinate with merchandising, design and development teams to meet company objectives
  • Create cross-channel campaigns to promote products, improve discoverability and reach customers in all stages of the funnel
  • Manage digital marketing budget of $25,000/month

Owner 09/09-01/01/17

Arismenu.com, Mesa, Arizona

  • Create all website content using WordPress
  • Perform regular SEO research using Google Keyword Planner
  • Photograph and edit all recipes using Canon 7D and Lightroom
  • Manage relationships with brands to deliver on company objectives including Blend Tec, Silk, McCormick and more

EDUCATION

University of Idaho, Moscow, Idaho

Bachelors of Fine Arts, Spring 2009

CREATIVE SKILLS

  • Content creation
  • Brand development / management

TECHNICAL SKILLS

  • WordPress
  • Google Analytics, Data Studio, Tag Manager, Search Console, Sheets
  • Microsoft Office Suite
  • Adobe Lightroom
  • Basic HTML
  • Email software & automation
  • Facebook Ads Manager & Analytics
  • Task management: Jira, Asana

LEADERSHIP SKILLS

  • Management, development, growth
  • Editorial strategy & management
  • Marketing strategy (digital & print)
  • Data analysis 
  • Project management

AWARDS  

  • Content Marketing Institute – Best Single Topic Blog: IncStores Not Your Average Flooring Blog (finalist)