Flooring Inc. Vinyl Flooring Sample Campaign
Rubber Flooring Inc. Abandoned Cart Campaign
Rubber Flooring Inc. Welcome Campaign
All emails are a small selection from larger campaigns built to extend over the lengthy buying cycle. I strategized the length of each series to follow the entire buying cycle from entry point to purchase based on the category or stage in the marketing funnel.
On these campaigns, I served as project lead with design and IT, creating all content, building campaigns and triggers in Infusionsoft (Keap), creating subject lines and preview text, A/B testing individual elements (always from the outside in – start with the send time or subject line and work in to individual elements!), reporting, and leading improvements to the campaigns based on data and analytics.